The integration between Google Analytics 4 properties and Salesforce Marketing Cloud lets you see Analytics campaign, usage, and content data in Salesforce.
Link Google Analytics 4 to Marketing Cloud
Required permissions
Administrator permission for Marketing Cloud. Editor role for Google Analytics 4 property.
Create the link
You create the link in Marketing Cloud.
See the Salesforce instructions for creating a link for your website.
See the Salesforce instructions for creating a link for your app.
Related resources
Marketing Clould Data Management and Analytics: Google Analytics Tracking