Labels, automated rules, custom columns, automated bid strategies, and other campaign management data you create in a Search Ads 360 manager account are available only within Search Ads 360. Data you create in a client account is available both from Search Ads 360 and from the external account if the external account supports shared management of the data.
For example:
| If you create a label in... | The label is visible in... |
|---|---|
| A Search Ads 360 manager account | Search Ads 360 only |
| A Google Ads account, from either Google Ads or the new Search Ads 360 | The Google Ads account, either when signed in directly to Google Ads or when accessing the account from the new Search Ads 360 |
| A Microsoft Advertising account, from Microsoft Advertising | Microsoft Advertising only |
| A Microsoft Advertising account, from the new Search Ads 360 |
Search Ads 360 only (the label is owned by the Search Ads 360 manager account by default) |
The new Search Ads 360 currently supports a maximum of 1000 labels at each level.
For example, 1000 labels can be defined at the manager level, and each sub-manager level, which includes those inherited from the manager level.
Examples
Labels created in a Search Ads 360 manager account
You sign into the new Search Ads 360, create a label in a manager account, and apply it to a campaign in a Google Ads client account.
The label is only visible to users who sign into the new Search Ads 360.
Labels created in Google Ads
You sign into Google Ads, create a label, and apply it to a campaign.
The label is visible to all users who view the account through Google Ads or through the new Search Ads 360.
Labels created in a client account from Search Ads 360
You sign into the new Search Ads 360, create a label in the Google Ads client account, and apply it to a campaign in a Google Ads client account.
The label is visible to all users who view the account through Google Ads or through the new Search Ads 360.
Labels created in a Google Ads manager account
You sign into a Google Ads manager account, create a label, and apply it to a campaign in a Google Ads client account.
The label is not visible in the new Search Ads 360.
