Custom Intent audiences on CTV devices
Custom Intent audiences on Display & Video 360 will soon be available across connected TV devices (US only). Learn more about custom audiences on Display & Video 360
Increased coverage of Google audiences on CTV devices
Expanded coverage of Google’s In-Market & Affinity audiences on connected TV devices will soon be available on Display & Video 360 (US only). Users can access available audiences by filtering to CTV eligibility within Audience targeting. Learn more about CTV Google audiences on Display & Video 360
Instant Deals for Google Ad Manager
Instant Deals for Google Ad Manager is launching with tooling that enables you to curate inventory and ad placements using custom targeting criteria made available by exchanges. Exchange-provided forecasting data is available to help you assess your Instant Deal during the automated negotiation process and your Instant Deal will be created automatically once you accept the deal details.
Ads Creative Studio customizable video export to Campaign Manager 360
Ads Creative Studio users will now be able to export customizable video projects to Campaign Manager 360 to run on their Campaign Manager 360-served video buys across third party publishers, including on CTV inventory. Users can build out their video variants by swapping video, audio, images, and text and assigning the variants to targeting rules based on key signals like geo and language. Campaign Manager 360 customers with a linked Display & Video 360 account will also be able to push these customized video ads to Display & Video 360 to run on their non-YouTube video campaigns.
