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Policy update: Enabling online pharmacies in Belgium to promote over-the-counter drugs

May 2024

In May 2024, Google will update the Healthcare & medicines policy for Shopping ads, free listings, local inventory ads and free local product listings to enable online pharmacies in Belgium to promote the sale of approved non-prescription (over-the-counter) drugs. In order to promote these offers, online pharmacies must be registered with the Federal Agency for Medicines and Health Products and certified by Google.

Starting in May 2024, online pharmacies in Belgium can apply for certification here.

For more information, see the Healthcare & medicines policy pages for Shopping ads, free listings and local inventory ads and free local product listings.

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